Below is the text of Mr Major's speech made to The Economist Conference on the Streamlining of the Public Sector on Monday 27th January 1992.
Public Services on the Move: The Citizen’s Charter
Mr Chairman, four years ago, as Chief Secretary to the Treasury, I was the guardian of the public purse. I spoke then about the importance of high quality public services. Some people were surprised at such a speech from a Minister with responsibility for public expenditure. But it was right. And the fact that so many people running great enterprises, public and private, are here this morning shows that we are right to insist that people deserve better value for money and more accountable management standards in our public services.
The Citizen’s Charter is a blueprint to deliver higher standards. Some services -
But wherever they may be, there is excuse for accepting second-
The Citizen’s Charter reflects a determination to improve public service. For me, that was not a new concept. It arose from experience -
My views have not changed on substance over the years. Nor have my convictions. I believed then and I believe now that too often providers of public service fail to understand, or ignore, the interests and concerns of the public they are there to serve.
Let me give you an example. Too often the public are treated as if they were the lucky recipients of a free service. But they are not. They’re paying for it with their own money compulsorily taken from them in taxes. They are entitled to be treated as credit-
Mr Chairman, the Citizen’s Charter came about because I was consistently receiving the same strong message. That it was high time to raise standards of performance in our public services. That was the demand of the consumer. And it was also the wish of those who work in the public sector themselves. They had the skills, the dedication, and the enthusiasm to do it. All they needed was the freedom and the encouragement to try out new ideas. The Citizen’s Charter gives them the chance.
Citizen’s Charter Principles
What the Charter does is to underline the need for:
These are things we want to see underpinning not some -
The Charter’s Policy Measures
But our White Paper is more than a set of principles. It is an ambitious programme of action to raise the standard of service right across the public sector. It includes some huge commitments:
The privatisation of British Rail and British Coal. The deregulation and privatisation of London Buses. These will be priorities in the next Parliament. But the main thrust of the Charter is to empower the individual.
Last July I made it clear that a programme on this scale would take time to deliver. But we must deliver it -
Sometimes people find it hard to relate great policy ideas to everyday life. There is a tendency to be shy of new concepts. People were shy of privatisation. Yet they should remember privatisation has created a nation of shareholders and put telephone kiosks that work in every high street in Britain. Deregulation has opened up the motorways to long-
But those benefits were not always seen at first. Indeed, they were bitterly resisted. It is always less trouble to stick to the status quo. But today those ideas are not only accepted, they are imitated right across the world. It will be the same with the Citizen’s Charter. There’s always resistance to good ideas. Wherever we find it, we will beat it. And I have no doubt that the ideas in the Charter will be imitated in other countries too. They are already catching the fancy of policy makers not least in the United States.
The Charter builds on and takes forward our privatisation and contracting out plans. The White Paper on Competing for Quality, will lead to more buying in of outside skills and a bigger role for the private sector. I want to see much more market testing in the years ahead. In central Government as well as in services outside. And. we are making the way easier for private firms to bid for business. Whitehall has been told to be open to their ideas.
But the Charter is not only about big policy developments. It also addresses directly some of the smaller things that cause so much irritation in everyday life. Again, an example makes the point. Take fixed appointment times for the man from the gas board or the electricity board. When we were working on the Charter we were told these were unthinkable. Fixed appointment times? Over the years consumers have learned to be grateful if they ever came? Were we mad? The public didn't want them, they said. The unions wouldn't like it. These latter day Mr Bumbles were shocked at the consumer demanding more. Whatever next Oliver? A proper service? Now, East Midlands Electricity has shown that it is perfectly possible to get the electricity man to call at a specific time of day, if that’s what the customer wants.
And take another frustration of everyday life: motorway cones. Sometimes one could be forgiven for believing they had taken over the roads and were marching on the towns.
So we listened and acted. As a result, £70 million worth of motorists’ time has already been saved by using lane rental. So we must do more of it. And there are other things we can do. A recent piece of work on the M1, with traditional methods, would have taken over 5 days to complete, and cost £25,000. Using rolling lane closure, the work was done in 3 hours and cost just £5,000. We are looking to the Department of Transport to press on fast with all the Citizen’s Charter’s new ideas for handling roadworks better.
Then there’s the Charter’s influence on the Health Service: From this April, all hospitals will have to display publicly their local charter standards. From this April people will be given individual appointment times for out patient visits. No more turning up at 9 am and finding twenty other people there with the same appointment time. And from this April, there will be guaranteed maximum waiting times for hospital treatments. In Scotland there will be maximum waiting times for a number of specified operations. All this is spelt out in the Patient’s Charter which has gone to every home in the land. A better service. A more personal service. And more dignity, too.
The Health Service must hit the targets that the White Paper set. And then we must go further. I can tell you today that we are launching a new research study into why patients have to wait so long between referral by their GP and seeing a consultant. The time varies considerably. Why? I want to know. And when we know we must put it right. I want to see improvements made.
Changes like these take effort, commitment, skill, organisation. They mean a shift in approach on the part of a great many people up and down the NHS. Well, it’s happening. There’s a new mood of confidence in a Health Service that is responding to the challenges that the Citizen’s Charter has set. And there will be many more to come.
Then consider education. In no area have the Charter’s proposals received wider public support. Parents now have a right to see governors’ annual reports, which include the exam results in their school. From July all parents will have the right to an annual report on their child’s progress; and, from this autumn, tables comparing the exam results of different schools will be published every year in the local paper. Next year, the comparative tables will include truancy figures and information on where pupils go when they leave school. National Curriculum test results will be published as soon as they become available.
You may be surprised that it was ever thought unsafe for parents and public to know this sort of thing. Well, I think I can tell you why. It was inconvenient to some of the providers. It might expose poor performance to the criticism it deserved. But poor performance should be exposed if we are to correct it.
It is those attitudes that the Citizen’s Charter is challenging. We are giving parents a greatly increased voice in their children’s education -
There are other simple but necessary things we’re doing.
Public services are much more human if they come with a name to them. Anonymity can be intimidating. Very shortly 35,000 Employment service local office staff will be wearing name badges. And all other parts of the public service are doing the same.
We are going to provide more flexible opening hours in tax offices, Jobcentres, benefit offices and driving test centres. Flexible hours to provide a better service.
We are seeing standards set in areas where people said it couldn’t be done. For example, the Kent Police will answer all 999 calls within 10 seconds and will attend all incidents that require a rapid response in no more than 20 minutes -
We’re making radical changes in inspection. Not just by making sure that the standards are checked in every British school. But also by introducing outsiders -
Other tough targets are being bettered. In 1989 it took some 3 1/2 weeks to get a passport. Now it takes just 7 days. Document processing used to take Companies House a month on average. Last financial year this figure was cut to just one week. Huge improvements in service, not dependent on extra resources. Just good management and a willing response from staff.
The list could go on.
Mr Chairman, ten days ago, I brought a number of my colleagues together with senior officials to assess progress on the Charter. We agreed that we must develop some of the many new ideas that they put forward. And we decided to hold these top-
Last Friday Michael Heseltine unveiled the Tenant’s Charter. This tells council tenants what they have a right to expect from their housing authorities. That they must be kept informed of any major changes that landlords propose to make to their homes or their estates; that they have a right to carry out improvements to their homes, or to swap their homes if they wish to move house to another area.
Today sees the launch of the Benefits Agency Charter. It lays out clearly the service that benefit claimants are entitled to expect. And it sets specific service standards for speed and accuracy of benefit delivery.
Other initiatives will follow, including, on Wednesday publication by the Customs of a charter for travellers.
People are being given information about services that no one has bothered to tell them before. For the future:
We want even more, and better information. There will be:
The Charter Mark Award
I can also announce today a reward for excellence. It will be known as the Charter Mark award. It will be open to all public services that serve their customers direct. It will be challenging to achieve. In the first year some 50 Charter Marks will be awarded. Only the highest standards of performance will be considered. The winners will have to improve even more. Year on year improvement in the quality of their services. Customer satisfaction.
And they will have to submit plans for future improvements without cost to the taxpayer.
I hope many public sector services will apply for the Charter Mark. Not just the big ones. And not just the obvious ones. There are individual schools, hospitals, Agencies, and local authority services, which may not be well known nationally but which provide a service of which they can be proud. I want their efforts to be recognised. To be examples for others to follow.
Mr Chairman, it is the taxpayer who meets the cost of public service -
The best effective way to operate is to get things right first time. So let us hear no more of the phoney argument that you can only make things better by spending more money. Politeness. Keeping promises. Giving the right information. Answering letters promptly. These things don’t cost money. They are the everyday currency of decent services. And they must become universal.
Nor do I believe that people take a proper pride in their work if they are no more than a nameless face or an illegible squiggle at the foot of the letter. With the Citizen’s Charter, public service is taking pride in its work. It now showing it is ready to take responsibility. Ready to trust the public. It’s the beginning of the end of the faceless bureaucrat.
I know all too well the frustration that ordinary people feel when they find themselves up against a blank wall of bureaucracy. Passed from pillar to post when they try to get an answer to a simple question, or a problem solved. So we will soon be publishing a paper setting out some ideas for helping people in a quick and simple way, when they get caught in the system. We will also introduce, at first on a pilot basis, a new telephone helpline -
The Citizen’s Charter is only six months old. It is still in its infancy. But its effects are building up fast. And people in the public sector know that it is here to stay.
We will see to it that it works. Where we need to we will legislate. We will contract out when appropriate. We’ll toughen up inspection and further empower the regulators of public utilities where public choice is limited. We’ll set standards and publish results so that the success of every service can be measured and improved.
And will this all make it work? Yes, certainly it will. Because the Charter ideas are right. Because the public know they are right. Because people want to make it happen. Because hundreds of thousands of people in public service have a commitment to make it happen.
Already the Citizen’s Charter is changing public service. Step by step. But surely and certainly. More ideas will follow. With political impetus the process of change is now unstoppable.
And I promise -